After a busy week of juggling a job, kids, dogs, or whatever it may be, you may feel like retreating to your couch to be absorbed by your television. For 11 years, Redbox has been successful in providing a therapeutic service with many newly released films and video games at a low price. With their […]
What Is SMS Marketing?
SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising, often to a firms existing customers.
SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email in cost, but offers much higher response rates as most mobile phone users open and view text messages.
SMS Marketing Charts & Stats
Mobile Barcode Scanning Surged 300% In 2011
QR Codes, Mobile Barcodes, Tags, etc. are on a tear: Check out the details at Marketing Charts. Mobile Barcodes are just one form of SMS Marketing – learn about the rest!
Loyal Users Generate 25% More In-App Purchases
Interesting data for app makers who’ve gone the In-App-Purchase model: Source
What Are The 10 Most Popular Websites Visited On Mobile Phones?
Every month, Experian Hitwise looks at the mobile web to see what sites are the most popular. Their most recent list is for November 2011. The top 10 most visited sites might surprise you: Source
Hits From The Blog
SMS marketing is now pervasive in many industries and most widely used in retail, healthcare, customer services, and education. Although many companies in these industries (and others) choose to launch text marketing campaigns, some are hesitant or completely opposed to the idea. They may believe it is difficult to collect consumer subscribers and some may […]