Bradford Theatres found themselves in need of bulking up their address book. In an effort to restrategize, they decided to dabble onto what was popular–SMS text messaging. The establishment placed an advertisement in a perfectly busy location, prompting people to shoot a text to the theater’s short code with a keyword. It was easy and [...]
What Is SMS Marketing?
SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising, often to a firms existing customers.
SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email in cost, but offers much higher response rates as most mobile phone users open and view text messages.
SMS Marketing Charts & Stats
Mobile Barcode Scanning Surged 300% In 2011
QR Codes, Mobile Barcodes, Tags, etc. are on a tear: Check out the details at Marketing Charts. Mobile Barcodes are just one form of SMS Marketing – learn about the rest!
Loyal Users Generate 25% More In-App Purchases
Interesting data for app makers who’ve gone the In-App-Purchase model: Source
What Are The 10 Most Popular Websites Visited On Mobile Phones?
Every month, Experian Hitwise looks at the mobile web to see what sites are the most popular. Their most recent list is for November 2011. The top 10 most visited sites might surprise you: Source
Hits From The Blog
In the fast paced world we live in, it’s easy to forget certain obligations, like paying bills. For companies, collecting dues and managing accounts is a necessary activity and can be frustrating and costly. Sending out reminder notices and hiring staff to make calls to clients drains resources. But there is a better, more affordable [...]