In the fast paced world we live in, it’s easy to forget certain obligations, like paying bills. For companies, collecting dues and managing accounts is a necessary activity and can be frustrating and costly. Sending out reminder notices and hiring staff to make calls to clients drains resources. But there is a better, more affordable [...]
What Is SMS Marketing?
SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising, often to a firms existing customers.
SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email in cost, but offers much higher response rates as most mobile phone users open and view text messages.
Featured Guides
SMS Marketing Charts & Stats
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Mobile Barcode Scanning Surged 300% In 2011
QR Codes, Mobile Barcodes, Tags, etc. are on a tear: Check out the details at Marketing Charts. Mobile Barcodes are just one form of SMS Marketing – learn about the rest!
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Loyal Users Generate 25% More In-App Purchases
Interesting data for app makers who’ve gone the In-App-Purchase model: Source
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What Are The 10 Most Popular Websites Visited On Mobile Phones?
Every month, Experian Hitwise looks at the mobile web to see what sites are the most popular. Their most recent list is for November 2011. The top 10 most visited sites might surprise you: Source
Hits From The Blog
Using SMS Text Messaging In The Collections Business
by J Scott on May 13, 2013 in SMS Marketing Tips
Hooters Boosts Number of SMS Subscribers Through Text Sweepstakes
During Super Bowl XLIV, Hooters stepped up their game. Knowing that texting had become increasingly popular and easy to access, Hooters decided to create a promotion via mobile marketing. In order to increase their number of mobile subscribers, Hooters used a Super Bowl related promotion to attract customers during Super Bowl season. Hooters encouraged customers [...]
by J Scott on May 3, 2013 in Case Studies, SMS Marketing Case Studies
