What Is SMS Marketing?

SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising, often to a firms existing customers.

SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email in cost, but offers much higher response rates as most mobile phone users open and view text messages.

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Using SMS Text Messaging In The Collections Business

In the fast paced world we live in, it’s easy to forget certain obligations, like paying bills. For companies, collecting dues and managing accounts is a necessary activity and can be frustrating and costly. Sending out reminder notices and hiring staff to make calls to clients drains resources. But there is a better, more affordable [...]

by on May 13, 2013 in SMS Marketing Tips

Hooters Boosts Number of SMS Subscribers Through Text Sweepstakes

During Super Bowl XLIV, Hooters stepped up their game. Knowing that texting had become increasingly popular and easy to access, Hooters decided to create a promotion via mobile marketing. In order to increase their number of mobile subscribers, Hooters used a Super Bowl related promotion to attract customers during Super Bowl season. Hooters encouraged customers [...]

by on May 3, 2013 in Case Studies, SMS Marketing Case Studies