What Is SMS Marketing?

SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising, often to a firms existing customers.

SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email in cost, but offers much higher response rates as most mobile phone users open and view text messages.

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Bradford Theatres SMS Marketing Case Study

Bradford Theatres found themselves in need of bulking up their address book. In an effort to restrategize, they decided to dabble onto what was popular–SMS text messaging. The establishment placed an advertisement in a perfectly busy location, prompting people to shoot a text to the theater’s short code with a keyword. It was easy and [...]

by on May 21, 2013 in Case Studies, SMS Marketing Case Studies

Using SMS Text Messaging In The Collections Business

In the fast paced world we live in, it’s easy to forget certain obligations, like paying bills. For companies, collecting dues and managing accounts is a necessary activity and can be frustrating and costly. Sending out reminder notices and hiring staff to make calls to clients drains resources. But there is a better, more affordable [...]

by on May 13, 2013 in SMS Marketing Tips