The Napa Valley Wine Train needed to develop a new marketing strategy to bring traffic into their establishment. The lack of direct communication and manual collecting of numbers was just not working anymore. In hopes to also collect mobile phone numbers, they launched a keyword campaign.They placed an ad in magazines featuring their distinguished keyword [...]
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About: J Scott
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Bradford Theatres SMS Marketing Case Study
Bradford Theatres found themselves in need of bulking up their address book. In an effort to restrategize, they decided to dabble onto what was popular–SMS text messaging. The establishment placed an advertisement in a perfectly busy location, prompting people to shoot a text to the theater’s short code with a keyword. It was easy and [...]
Using SMS Text Messaging In The Collections Business
In the fast paced world we live in, it’s easy to forget certain obligations, like paying bills. For companies, collecting dues and managing accounts is a necessary activity and can be frustrating and costly. Sending out reminder notices and hiring staff to make calls to clients drains resources. But there is a better, more affordable [...]
Hooters Boosts Number of SMS Subscribers Through Text Sweepstakes
During Super Bowl XLIV, Hooters stepped up their game. Knowing that texting had become increasingly popular and easy to access, Hooters decided to create a promotion via mobile marketing. In order to increase their number of mobile subscribers, Hooters used a Super Bowl related promotion to attract customers during Super Bowl season. Hooters encouraged customers [...]
How A Fitness Club Used SMS Marketing To Enhance Client Experience
Action Studio Health and Fitness Club decided it was time to take a new approach on how their clients make reservations. They had previously implemented an unsuccessful strategy where members were required to reserve a squash court seven days in advance and have their reservation manually added to a board. What were the issues with [...]
The Benefits Of SMS Advertising
Whether you’re the head of a large advertising firm or the head of a small up-and-coming business, you need to find an effective approach to market your business. Unfortunately, for many companies, a lot of money is tossed into ineffective advertising and marketing strategies. With the ubiquity of cell phones, SMS text marketing is becoming [...]
StubHub Uses A Voice Broadcasting Service To Improve Productivity
For a while, StubHub was up and running inefficiently. The site requires a final confirmation from the seller in order to sell tickets to interested buyers and to make sure the tickets are still available. Unfortunately, that structure came with its setbacks. Whenever sellers weren’t able to confirm the tickets, StubHub had to call up [...]
NBA SMS Polling Case Study
Earlier this year, basketball lovers were able to take advantage of the many perks of SMS Marketing. Rather than casting an All-Star player of the year vote through traditional ballots, the NBA turned to Text Marketing for the All-Star Ballot. Fans were able to send out a text to a short code with their chosen [...]
Starbucks SMS Marketing Case Study
It’s shocking but, Starbucks needs a helping hand to advertise too. When they needed to promote the launch of a new summer drink in the United States and Canada, they decided to use texting to advertise. Smart move, Starbucks. Their plan was to send out a phone blast to inform people about their promotional drink [...]
SMS Marketing News Roundup #4
We’re not the only place to get your fill of SMS Marketing news – so that’s why, once a week, we round up the most important SMS Marketing stories from around the web. Tim Cook at the D Conference: Between the Lines – When a Google employee asked Cook about Apple’s advertising business, Tim Cook [...]
