In the fast paced world we live in, it’s easy to forget certain obligations, like paying bills. For companies, collecting dues and managing accounts is a necessary activity and can be frustrating and costly. Sending out reminder notices and hiring staff to make calls to clients drains resources. But there is a better, more affordable [...]
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The Benefits Of SMS Advertising
Whether you’re the head of a large advertising firm or the head of a small up-and-coming business, you need to find an effective approach to market your business. Unfortunately, for many companies, a lot of money is tossed into ineffective advertising and marketing strategies. With the ubiquity of cell phones, SMS text marketing is becoming [...]
SMS Marketing News Roundup #1
We’re not the only place to get your fill of SMS Marketing news – so that’s why, once a week, we round up the most important SMS Marketing stories from around the web. Millennial Media Releases their 3rd Mobile Intel Report: The widespread adoption of Smartphones & tablets has changed how consumers engage with finance [...]
The Top 10 Reasons Your Business Needs To Be Doing SMS Marketing
Why should your business invest an SMS Marketing campaign? We’re glad you asked. We’ve got 10 great reasons: People would rather text thank talk – Americans sent over 2 trillion text messages last year. Simply put, we’d rather text than talk. SMS gets to the point – 160 characters forces you to deliver exactly what [...]
Building The Perfect SMS Marketing Plan
Just because a text message is 160 characters doesn’t mean you can fire off your SMS Marketing campaigns without any planning. You can but you won’t get the results you’re expecting, and you’ll likely annoy your customers in the process. A good SMS Marketing campaign takes time to build – we’re not talking months of [...]
Get More Out Of Print Marketing By Tying In Your SMS Marketing Campaigns
Text messaging is poised to become the king of all marketing mediums. Why? Low CPM and high response rates. Of course there are few disadvantages to this new marketing approach, but the pluses far outweigh the negatives. As such, you should not give up on your other marketing campaigns. Like any new tool, SMS marketing [...]
The Statistics That Matter When You Measure The Success (Or Failure) Of An SMS Marketing Campaign
Measuring and tracking your SMS marketing campaign is critical to its long-term success. In doing so, you will be able to identify what works and what needs improvement. What follows are the three key stats to measure. Check these stats while your campaign is in progress if you’re curious, but always allow a campaign to [...]
The 4 Golden Rules Of A Great SMS Marketing Campaign
A text message is only 160 characters – so you might be thinking, ‘how can I screw that up?’ That’s the wrong way to think about your SMS copy-writing. Why might you think that? Text Messaging is low cost, simple and feels informal and – in some ways – not professional. However, the quality of the copy [...]
Mobile Couponing Campaigns For The Spring
SMS marketing is still so new that best practices are still evolving. Despite this, some things have already been identified that are sure to generate great responses. These include coupons and messages linked to an event or holiday. The smart marketer’s text combine these practices broadcasting coupons linked to the time of year. This spring, try some of [...]
