• Tim Cook at the D Conference: Between the Lines – When a Google employee asked Cook about Apple’s advertising business, Tim Cook joked that it would be very small next to Google’s. “I don’t see it at the same level by any means” as Apple’s core products, he said. “It’s not nearly to us what it is to you, obviously.”
• Check Out The Apps That Are Re-Imagining How We Interact With The World – Mary Meeker just gave a huge presentation about the current trends on the Internet at AllThingsD’s D10 conference. Halfway through the presentation she showed attendees a gigantic list of the way people used to interact with the world — ranging from business meetings to diaries — and how technology has changed them.
• SMS Text Messaging Up Another 12% to 2.3 Trillion Texts In 2011: Since 1985, CTIA has conducted an in-depth analysis of industry wide data drawn from member and non-member wireless service providers. This data reflects the results for companies serving 95% of wireless subscribers as of December 31, 2011.
• 24pc of MMS views come from iPhone devices: Mogreet’s semi-annual mobile marketing analytics report looked at trends that the company has seen on its platform over the past six months. Although iPhones do consume the most MMS content, Samsung devices are close on its tail.

• Why are marketers not taking QR codes seriously? There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.
• How Android Developers Can Thrive With Google Play – Unfortunately, many marketers are sidestepping Android development based on several published reports indicating that Apple’s iOS monetizes significantly better. Savvy marketers know that high-level statistics often mask a much more complex reality. While we’d never suggest that the iOS market be ignored, once you do the math you may find that Android represents a much more compelling (and profitable) opportunity than you thought.
• We’ve acquired Motorola Mobility – Motorola is a great American tech company that has driven the mobile revolution, with a track record of over 80 years of innovation, including the creation of the first cell phone. We all remember Motorola’s StarTAC, which at the time seemed tiny and showed the real potential of these devices. And as a company who made a big, early bet on Android, Motorola has become an incredibly valuable partner to Google.
• Mobile Marketing Small But Growing – A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack of resources to expand mobile efforts.

• American Express Brings Mobile Wallet to Isis Mobile: American Express Cardmembers will be able to shop, tap and pay with their mobile device equipped with Near Field Communications technology, starting in Salt Lake City, Utah and Austin, Texas later this year.
• Three Ways Facebook Can Leverage Mobile To Boost Revenue: While there are many things that Facebook can do to drive revenue related to display, search, and mobile – let’s take a look at three immediate steps Facebook could take to ramp up revenues from its 500 Million+ monthly active users on mobile devices.
• Nielsen: US smartphones have an average of 41 apps installed, up from 32 last year: The growing ubiquity of smartphones in the US is helping to drive the surge in app downloads, but as Nielsen reports the average number of apps per device has also increased significantly over the past year.
• Five days away from its IPO, Facebook gets a mobile overhaul: Facebook’s mobile momentum continues as it ramps up for its IPO later this week. The social network has quietly released a new look for all three of its mobile apps, one that will make the Facebook mobile suite bigger, brighter, and more visually stunning than ever before.

• Millennial Media Releases their 3rd Mobile Intel Report: The widespread adoption of Smartphones & tablets has changed how consumers engage with finance brands. The Mobile Intel Series: Finance guide provides insight into what finance brands are doing on the Millennial Media platform and best practices for how these brands can succeed in mobile advertising.
• “91% of US Smartphone owners surveyed still actively use SMS” – “The ubiquity, simplicity and reach of SMS continues to make it the messaging service of choice among mobile users today – even for Smartphone users that have easy access to SMS alternatives,” said James Israel, senior vice president and general manager for North America at Acision.
• Marketers unprepared for mobile’s growing dominance in email – Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.
• App Discovery By Quality, Not Popularity: Facebook Announces App Center For Web, iOS, Android, HTML5, Pre-Paid – Today, Facebook app discovery too heavily favors the loudest apps with the most users, so Facebook today announces it will soon launch the App Center, a single, personalized hub for discovering the highest quality Facebook-integrated games and utilities from across the web and mobile.

See you next week!