We’re not the only place to get your fill of SMS Marketing news – so that’s why, once a week, we round up the most important SMS Marketing stories from around the web.
- Millennial Media Releases their 3rd Mobile Intel Report: The widespread adoption of Smartphones & tablets has changed how consumers engage with finance brands. The Mobile Intel Series: Finance guide provides insight into what finance brands are doing on the Millennial Media platform and best practices for how these brands can succeed in mobile advertising.
- “91% of US Smartphone owners surveyed still actively use SMS” – “The ubiquity, simplicity and reach of SMS continues to make it the messaging service of choice among mobile users today – even for Smartphone users that have easy access to SMS alternatives,” said James Israel, senior vice president and general manager for North America at Acision.
- Marketers unprepared for mobile’s growing dominance in email – Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.
- App Discovery By Quality, Not Popularity: Facebook Announces App Center For Web, iOS, Android, HTML5, Pre-Paid – Today, Facebook app discovery too heavily favors the loudest apps with the most users, so Facebook today announces it will soon launch the App Center, a single, personalized hub for discovering the highest quality Facebook-integrated games and utilities from across the web and mobile.
See you next week!
