We’re not the only place to get your fill of SMS Marketing news – so that’s why, once a week, we round up the most important SMS Marketing stories from around the web.
- American Express Brings Mobile Wallet to Isis Mobile: American Express Cardmembers will be able to shop, tap and pay with their mobile device equipped with Near Field Communications technology, starting in Salt Lake City, Utah and Austin, Texas later this year.
- Three Ways Facebook Can Leverage Mobile To Boost Revenue: While there are many things that Facebook can do to drive revenue related to display, search, and mobile – let’s take a look at three immediate steps Facebook could take to ramp up revenues from its 500 Million+ monthly active users on mobile devices.
- Nielsen: US smartphones have an average of 41 apps installed, up from 32 last year: The growing ubiquity of smartphones in the US is helping to drive the surge in app downloads, but as Nielsen reports the average number of apps per device has also increased significantly over the past year.
- Five days away from its IPO, Facebook gets a mobile overhaul: Facebook’s mobile momentum continues as it ramps up for its IPO later this week. The social network has quietly released a new look for all three of its mobile apps, one that will make the Facebook mobile suite bigger, brighter, and more visually stunning than ever before.