SMS marketing is still so new that best practices are still evolving. Despite this, some things have already been identified that are sure to generate great responses. These include coupons and messages linked to an event or holiday.
The smart marketer’s text combine these practices broadcasting coupons linked to the time of year. This spring, try some of these seasonally timed texts to attract new customers and subscribers.
Mothers and Fathers’ Day
These holidays scream “buy one / get one free” with the discount for anyone who brings in the appropriate parent Of course that’s not the only way to profit from these holidays to consumers. Bars and restaurants may offer a “Dad’s Day Happy Hour.” Massage parlors and spas can treat mothers. Conversely, these campaigns works just as well. Be creative: very few business models are impossible to make into a holiday excuse to give a gift to parents.
Easter
A family holiday for much of the country, restaurants should offer discounts for children or similar offers for larger groups. Discounts on Easter basket goodies are always a good deal. Don’t forget about Passover too!
Spring Cleaning
Retailers can use the annual “spring cleaning” chore as an excuse to discount items related to cleaning, organization and home improvement. Do not be afraid to stretch the point – a restaurant can offer a “lunch break” discount to anyone to bring proof of their cleanup efforts.
Other Holidays
Besides these big three, other holidays are an excuse for a range of related (and time-sensitive) deals:
- April 16 – Patriot Day
- April 22 – Earth Day
- The last Friday of April – Arbor Day
- 3rd Saturday in May – Armed Forces Day
- May 28 – Memorial Day
- June 14 – Flag Day
Some other awareness events include American Red Cross Month (March), World Poetry Day (March 21st) and Community Service Month (April)
Prom Night
Prom night is a big night for most American towns. It can be a huge moneymaker for local businesses too. To stand out, change your approach from partying to safety. This could mean anything from discounts on items related to free side dishes for teens proving that they stayed sober to discounted admission at entertainment centers.
Graduation
Most people know at least one graduate every spring. Your coupons to help celebrate should focus on congratulating the graduates or on helping their friends and family who are looking to buy inexpensive gifts.
